Articles

Mentoring in Practice A Conversation with Kelvin Taylor, President of Maritz Loyalty Marketing  Q: Can you give me a two minute synopsis of how you got where you are now? A: After I started my career as an actuary with the Department of Labor, I moved to Atlanta, where I worked for a statistical consulting firm called CCN. That company decided to move into the emerging field of database marketing, believing that the same models used to predict the likelihood of somebody filing bankruptcy could also apply to determining the likelihood of somebody responding to a marketing offer. One of... Read More

When I first started working with organizations to design mentoring programs, I did research to learn the keys to successful mentoring partnerships. The biggest surprise was the importance of deciding on logistics up front. Many potential mentoring pairs failed to form because the parties did not agree on the little things up front. Below are tips I have gathered to help both participants in formal programs as well as those who form their own partnerships: 1. Meeting Schedule: Decide on an approximate meeting schedule. I recommend once a month for most partnerships. 2. Means to Schedule Meetings: Share the best... Read More